It’s not so wonderful for most publishers, because this career freedom the writers now enjoy in most cases comes directly from the income of their former publishers. That doesn’t have to be the case, though. If publishers are able to switch mentality from Big Business Boss to “publishing partner,” things can be real bright for everyone. My sense is that most writers really have no desire to pay for editing, cover art or learn how to typeset, index or format digital files. They’re just fed up with making 10% of retail, or maxing out at $10,000 for three year’s work after waiting two years for the book to be produced. Who can blame them?

Smaller, more nimble publishers can adapt to this new market if they can put aside traditional bookmaking in favor of today’s new opportunities. On the print book side, this means printing fewer books per print run, and, for publishers like On Target, limiting or even canceling the old-school open returns policy. Returned books are the biggest area of loss for a publisher, about which the writers and customers are usually in the dark. Let’s just say if only half the books come back from a store, dinged-up, for full refund, that’s considered a good sell-through. cRaZY, is what that is, and smaller publishers, while possibly losing a few random bookstore sales (and honestly, I’m not even sure that’s true anymore), would be well-served to consider outright cancellation of the decades-old full returns policy.

On the ebook side, we need a radical change of mindset. What has happened to most publishers is different than what’s happening with writers who are self-publishing to the digital market. Writers are playing with pricing, and, although bouncing around some, are mostly trending down, even way down. Publishers took a different track; they mostly price their ebooks based on print book pricing. I think the idea behind that is to help hold up print book pricing, but I’m pretty sure that’s backwards.

Certainly publishers are telling the truth when they discuss the costs of editing, artwork, indexing, typesetting and formatting. Those costs are the same, regardless of format. The book printing, shipping, warehousing — and the ugly returns — are the part that goes away as we move from print to digital. The other costs are still there.

But where the thought-process breaks is in the attempt to lump all book customers together. Here’s the thing: The print customers and the digital customers are different. There’s some crossover, certainly, but most readers are one or the other. And even if they still read both formats, they — we — think differently when we consider a book purchase. Amazon has changed our comfortable price points, and guess what? $9.99 is where we’re going to find the top for awhile. Sure, I’ll buy a higher-priced ebook, but a price over $9.99 slows me down with an “I’ll decide later,” which of course never happens — for the publisher, and the writer, that is a lost sale. And this is even for a book I know I want. A book I happened to scroll across has absolute no chance over $9.99… none. The mental pricing for print books is much, much higher, and it doesn’t matter a jolt that I understand book publishing costs. Amazon has trained me, just like it’s trained nearly every other ebook buyer on the planet.

Now we’re to the part where I tell you which direction On Target is going. Oh, heck, I don’t even need to tell you… you’ve already guessed: Our top ebook price is $9.99. This is now in place across all the digital resellers, and on our On Target and davedraper.com sites. Our ebook pricing is no longer related to the print book price. It’s a different product, different market, different pricing guidelines.

In partnership with the writers, which is exactly how I see small presses succeeding as we move forward — a partnership — we’ve decided to put all the digital formats in one package when buying from our site. I can’t make that work for people who want the convenience of buying from Amazon, BN.com, Apple or the other reseller sites since they only sell in one format, but if you buy from us, you’ll get the full package, epub, prc and PDF files that will work on the full selection of readers and devices. This will allow you to move from device to device — we don’t use digital rights management (DRM), you’ll read it on your phone, your laptop and your iPad, all for the same price. I am so happy to have settled into this, thrilled really. It just feels… good.

The benefits of the new pricing range from increasing the potential customer base, to allowing people on a budget to grab a digital copy in addition to an earlier purchase of a print book that rests on a now-dusty shelf. The biggest benefit for publishers and writers is that instead of crushing the book market, digital devices have exploded the practice of reading. The readers are there, more now than ever. We just need to learn how to respond better to their reading needs.

Laree
On Target Publications, digital

This is Dan John’s new bulking guidebook for those who need to build strength and size. This is a 7×9 inch, spiral-bound lay-flat book consisting of 119 pages of text, followed by a 42-page, 6-week training log.

Tried and true, Dan describes exactly what’s to be done to add mass — what, when and why. Each week’s workout plan is laid out, and each day’s workout is preplanned, every rep scheduled, later to be documented in the fill-in-the-blanks log pages. Here’s an example of one of the log pages:

Dan has adjusted menu and supplement tweaks weekly to match the needs of the week. Once you read this short, clear manual, you’ll know exactly what to do and when to do it. All that’s left is for you to faithfully fill in the blanks of the log sheets and watch the scale climb.

Carefully priced at $19.95, this new guidebook is just what you need to pack an extra ten pounds of muscle on your meaty or not-so-meaty physique. Click here to order Dan John’s Mass Made Simple today.

Dave Whitley: Lessons of the Old-Time Strongmen
Very few people understand the work of the old-time strongmen, and fewer yet can accomplish any of their feats. Dave Whitley is one such person, and in this live workshop DVD he’ll show you how some of the strength feats are done. Better yet, he’ll teach you how to use the strongmen’s methods to take your own training to levels you hadn’t imagined. Click for more information on Dave Whitley’s Strongman DVD.

Tracy Reifkind: Programming the Kettlebell Swing
Few people use the swing to its full potential — in this live workshop DVD, Tracy will show you how to do just that. From individuals looking for a basic conditioning progression to instructors who need a variety of intense kettlebell routines, this DVD will cover all the angles. You’ll be blown away by the variety possible using this simple movement. Click for more information on Tracy Reifkind’s Programming the Kettlebell Swing DVD.

Mark Reifkind, Lats: The Super Muscles
In this workshop DVD, Rif introduces the basics of lat kinesiology, and teach the steps needed to build a powerful back. Once you understand how the lats work, you can build strength, size and pushing and pulling power. You’ll finish this DVD with a new appreciation for this powerful, often-neglected muscle group. Click for more information on Mark Reifkind’s Lats, the Super Muscles DVD.

Dave Whitley, Kettlebell Fundamentals: Deepening Your Getup Skills
Single-hand pressing as well as Dave does allows him to teach it in a way that works for everyone. He’ll use the movements of the Turkish getup, the windmill and various bent press progressions to show you how to gain true strength that’s balanced from side to side. Click for more information on Dave Whitley’s Kettlebell Fundamentals DVD.

As I began my work with Gray at the end of 2009, I knew of him as the guy who created the Functional Movement Screen, and a guy who commanded my attention whenever he popped up in an instructional video or podcast. He’s one of those brilliant instinctive guys, so much so that his seminar participants sit in amazement, and wish some of that vision would rub off on them just by watching.

I knew all this about him, but what I didn’t know was how hard working he’d be, or how attentive to my publishing needs. The six months we spent editing, rewriting and adding material to the new book Movement turned out to be his busiest travel season of the year. And yet each morning new material would show up in my email box, each day’s additions more interesting than the previous.

Anyone involved in the science and art of human movement will find something unexpected on every page of Gray’s new book, a one-liner that will leave you pondering for hours. Movement is at the printer now, and will be available in late July.

Gray’s premise is beautiful in its simplicity: Training movement can fix muscles, but training muscles rarely fixes movement. Since all of sport is movement, his 80/20 approach is then astounding in its effectiveness. For the time invested, the FMS and its cousins are the best tools I’ve seen for producing bullet-proof athletes and pain-free non-athletes in record time. Tim Ferriss, author of the #1 NY Times bestseller, The 4-Hour Workweek

Movement, the book, is a vivid discovery, a fundamental and explicit teaching in which the return to basics takes on a whole new meaning. In it, author Gray Cook crosses the lines between rehabilitation, conditioning and fitness, providing a clear model and a common language under which fitness and rehabilitation professionals can work together.

Exercise and rehabilitation time is valuable—too valuable not to use a system. Preparation is built on a systematic evaluation of everything we can control. This book uses a systematic approach to exercise and rehabilitation built on the fundamentals of authentic human movement. Peyton Manning, Indianapolis Colts

By using systematic logic and revisiting the natural developmental principals all infants employ as they learn to walk, run and climb, Gray forces a new look at motor learning, corrective exercise and modern conditioning practices.

The discoveries, lessons and approaches you’ll learn—

• How to view and measure movement quality alongside quantity
• How to ascertain dysfunctional patterns with the FMS
• What clinicians need to know about the SFMA
• When to apply corrective strategies
• How to determine which strategies to use
• How to map movement patterns and understand movement as a behavior
  

We have integrated many of Gray’s movement principles and corrective strategies into our programs to help accomplish our mission of preserving and maintaining the Commander’s combat power. The FMS screening and assessment tools are very useful in establishing the baseline for our performance training system. Mike Strock, US NAVY, Human Performance Consultant

This book is not simply about the anatomy of moving structures. Rather, it serves a broader purpose to help the reader understand authentic human movement, and how the brain and body create and learn movement patterns. Our modern dysfunctions are a product of our isolated and incomplete approaches to exercise imposed on our sedentary lifestyles. A return to movement principles can create a more comprehensive exercise and rehabilitation model, a model that starts with movement.

I was skeptical when Gray and Lee first took me through the screening process. But by bringing out my weak spots, this honest evaluation told them exactly what I needed to work on. They taught me to think of my body in a different way, proving trainers and therapists don’t need fancy equipment to do a good evaluation. Michelle Wie, Professional Golfer

Click here to order Movement

I don’t have the writing skills to even begin to tell of the insights I’ve gained while working closely with Gray these past months. Prolific in writing, he’s not, er… all that great at email, so most of our interactions are by phone. Gray’s this brilliant guy from whom those gems of how the body works just flow during a conversation. Plenty often, I’ve had to make him stop talking to give me a chance to sort out a thought lingering from two sentences before.

And that’s what will happen to you as you read his new book—nearly every page has a buried nugget that you’ll have to stop reading to ponder, insights you’ll be thinking about for the rest of the day. Still, you probably want to know about the structure of the book, after all this talk, what’s it really about anyway? I spent a day distilling the content into a couple of sentences per chapter to help you decide if this is the right book for you.

Chapter 1—Introduction to Screening and Assessment
This introductory chapter builds the foundation you’ll need to fully understand the purpose of screening movement. You’ll learn the concept of movement patterns and how to recognize these patterns in action, as well as the history and primary goals of movement screening.

Chapter 2—Anatomical Science versus Functional Science
The next 16 pages expand on the differences between authentic movement and scientific anatomical function. The functional systems of muscles, joints and ligaments are covered, as are the fascial matrix, breathing and the neuromuscular network. Understanding movement deficiency and dysfunction and how these develop will illuminate your work, and clarify your explanations to your athletes, clients and patients.

Chapter 3—Understanding Movement
In Chapter 3, you’ll gain an appreciation of the natural laws of basic movement before specific, with an overview of how to use screening, testing and assessment to classify movement proficiency or deficiency. You’ll also get a summary of the differences between the two systems, the Functional Movement Screen (FMS) and the Selective Functional Movement Assessment (SFMA).

Chapter 4—Movement Screening
Where in your intake process should you screen? Can you screen an injured client or athlete? This section will help you place movement screening in your existing business model, or it will show you where your program structure might be improved.

Chapter 5—Functional Movement Systems and Movement Patterns
This summary explains the differences between the two systems, the FMS for fitness professionals and strength coaches, and the SFMA for medical professionals. You’ll get a brief look at the systems, and finish with an appreciation of primitive and higher-level movement patterns.

Chapter 6—Functional Movement Screen Descriptions
The chapter used to cover the FMS will teach you the seven basic screens in detail, including where to stand, what to watch for during the movements and how to plan your modifications. You’ll get a description of each screen, the purpose of each, tips for testing, implications and photographs showing how to score each test.

Chapter 7—SFMA Introduction and Top-Tier Tests
The top-tier assessments of the SFMA are covered in these 26 pages, which contain a discussion of the overlying considerations of functional versus dysfunctional and painful versus non-painful, the overriding criteria of the SFMA system. The seven elements of the top-tier will direct you to the breakout tests found in Chapter 8.

Chapter 8—SFMA Assessment Breakout Descriptions and Flowcharts
Taking 58 pages and 66 photographs to cover the SFMA breakouts will serve to remind medical professionals of the individual assessments, and at the same time make fitness trainers and strength coaches aware of the tests used by professionals to whom they refer clients and athletes. The rationale for each of the breakout regions will pull the process together for you as it simplifies the overall approach.

Chapter 9—Analyzing the Movements in Screens and Assessments
Chapter 9 teaches how to analyze the various test results. Using the tests of the Functional Movement Screen as the base, you’ll learn what mistakes most beginners make in screening, how to distinguish between stability and mobility problems and how to determine asymmetries. Here you’ll get your first introduction to reverse patterning (RP) and reactive neuromuscular training (RNT), two of the primary corrective tools of the Functional Movement Systems arsenal.

Chapter 10—Understanding Corrective Strategies
This begins the wrap-up: What do you do with the resulting screen and assessment information? The 20 pages of Chapter 10 comprise the performance pyramid and how to use it to form your corrective strategies. Understanding the differences between correct and corrective exercises, between challenging versus difficult, and having a selection of self-limiting exercises in your exercise menu will give you confidence as you assign and program exercises.

Chapter 11—Developing Corrective Strategies
Now that you’ve discovered dysfunctional patterns in your clients, athletes and patients, the next section will guide you in the corrective decisions that make up the three primary categories of mobility, stability and movement pattern retraining. You’ll get comparisons of conditioning and corrective exercise, movement prep and movement correction, skill training and corrective prioritization, and understand when each is appropriate.

Chapter 12—Building the Corrective Framework
This chapter provides a checklist for your corrective decisions: pain, purpose, posture, position, pattern and plan. Even though every person’s movement is unique, without this framework, your corrective path will not be as clear as it could be. You’ll also become familiar with the basic structure involving special considerations and populations that may make up part of your client or patient base.

Chapter 13—Movement Pattern Corrections
Chapter 13 builds on your knowledge of basic mobility and stability corrections and movement pattern retraining. Using passive, active and assistive techniques, you’ll be able to help your clients, athletes and patients recover lost mobility. Understanding stability and motor control, transitional postures and using facilitation techniques such as reactive neuromuscular training will give you the tools to challenge that new mobility. You’ll also become proficient at rolling after practicing the material in this rich chapter.

Chapter 14—Advanced Corrective Strategies
Finally, in the 24 remarkable pages of Chapter 14, you’ll learn how to make corrective exercise an experience. This is how corrective exercise actually works in the human body, and the thorough discussion found in this chapter will teach you how to create this for your clientele. Using PNF, RNT, reverse patterning, conscious loading, resisted and self-limiting exercises, you’ll grasp the concept of the manageable mistake zone, and you’ll be able to use these ideas and techniques to stand out in your crowded professional field.

Chapter 15—In Conclusion
This wrap-up section pulls the material together for one last review of where the industry is now, and where it’s heading. When you finish this section, you’ll have a complete understanding of the 10 principles of the Functional Movement System. These principles will guide you in learning and training authentic movement.

Appendices

• Michael Boyle: Joint-by-Joint Concept
• Gray Cook: Expanding on the Joint-by-Joint Approach
• Greg Rose: SFMA Score Sheets and Flowcharts
• Laurie McLaughlin: Introduction to Breathing
• Gray Cook: Introduction to Heart Rate Variability
• Gray Cook: Functional Movement Systems Team List
• Gray Cook: Early Perspective and the Jump Study
• Phil Plisky: Core Testing and Functional Goniometry
• Lee Burton: FMS Scoring Criteria and Score Sheet
• Authors: FMS Verbal Instructions
• Gray Cook: Conventional Deep Squat Evaluation Process
• Patient Self Evaluation Forms
• List of Illustrations
• References
• Index

About Movement, head of the Russian Kettlebell Certification and author of Enter the Kettlebell! Pavel Tsatsouline wrote, “Once a decade comes out a book that you will keep reading, rereading, and crowding with notes until it falls apart. Then you buy a new copy and enthusiastically start over. In the 1990s it was Verkhoshansky and Siff’s ‘Supertraining.’ In the 2000s McGill’s ‘Ultimate Back.’ Enter the 2010s and Cook’s ‘Movement.’ It is a game changer.”

I can say with confidence: Anyone who trains, coaches or treats individuals or teams will find value in this text.

When we first put the davedraper.com website online with it’s few pages, we were astounded by the email response, both in quantity, which was remarkable to us, but even more in terms of quality. Scores of readers, mostly men, but even then a few women, wrote to tell their stories of how they began their decades-long training careers in their garages or basements, or out in the yard, inspired by a photo of Dave on the cover of Muscle Builder, or in a Weider ad in the back of a detective magazine, or even perhaps a comic book. Sure, Dave knew he’d had a following back in the late ’60s (I wasn’t around at the time, blissfully unaware of gyms entirely until 1980), but he never could have guessed any of the bodybuilding fans of the Golden Era would remember him today. It was quite something, and inspired us to pour our energies into developing the website to share that camaraderie.

Over the course of marketing our gyms during the ’90s, we discovered Dave could write. I’m sure that’s surprising to many of his readers to see it written like that, but that’s exactly how it happened. He isn’t a reader, and hadn’t written more than a letter since high school, but as it turns out, his pondering and internal musing really shines on paper. For a year straight — I think it was 1996 but I can’t remember for certain — Dave wrote an exercise column in a local entertainment weekly that we paid $286 a week for (haha, yes, we’re kind of idiots that way) to market the gym. It didn’t work particularly well as a gym advertising tool, but boy did people like that column. Even today we bump into people in town who comment about reading Dave’s columns in the Good Times.

Eventually Dave decided to write a book, and after doing research into getting it published, we decided rather than scramble around for a mainstream publisher, a process that often takes years and ends in failure, I’d school myself in typesetting and figure this thing out on my own. That book became the very popular Brother Iron, Sister Steel, and the typesetting evolved into editing and then to cover design and finally became On Target.

Click here for Dave’s bio sheet, and here for a few more links of Dave’s history.

What others are saying about Dave

Dave on NPR, 27-minute radio interview, mp3 file

Coach John is an accomplished lecturer of the weight training sports, and commands a large following among competitive athletes and fitness enthusiasts worldwide. Dan has a reputation for advocating adherence to basic weight training principles, such as focus on form and nutrition. His popularity is due in part to his simple and effective approach to “the basics” of weight training. He’s also a heck of a writer, weaving stories of life into his thoughts on training.

Currently, Dan is ranked as a Masters Highland Games athlete, holds the American Record in the Weight Pentathlon and holds numerous National Championships in weightlifting and throwing. His most recent competitions were the Pleasanton Highland Games, August, 2008, where he took first place in the Master’s Division (50+), and the US Master’s Outdoor Track and Field Championships in Spokane, Washington, last summer, where he placed first in the discus, second in the hammer throw and third in the shot put in the 50-55 age division. He rounds out his athletics with two Masters degrees (history and religious education); he’s married to Tiffini and has two daughters, Kelly and Lindsay.

After a couple years of email communication, I met Dan and Tiffini at the Pleasanton Games, where I watched him win his division and when we began a conversation about the publication of his first book, what you know now as Never Let Go. A few months later another conversation led to his headlining our 9th annual IronOnline camaraderie weekend, which we filmed for DVD, the popular four-part Never Let Go seminar series released in the fall of 2009.

His website is danjohn.net, where he updates a few times weekly. He’s regularly online answering questions in our forum here on his Q&A deck. You can also reach him via email at dan@danjohn.net for interview or article contribution requests.

He’s currently at work on his second book with On Target, and is co-authoring a book with Pavel Tsatsouline.

Prior his work at MBSC, Michael was the head strength and conditioning coach at Boston University, where he continues as the strength and conditioning coach for men’s ice hockey. The eight years prior, he was the strength and conditioning coach for the Boston Bruins of the National Hockey League; he was also the strength and conditioning coach for the 1998 US Women’s Olympic Ice Hockey Team, the Gold Medalists in Nagano, and served as a consultant for the USA Hockey National Team Development Program.

Michael has produced more than a dozen instructional videos — the newest being the recently released Functional Strength Coach 3, a 10-DVD set. His first book, Functional Training for Sports was a huge seller, and his second book, Designing Strength Training Programs and Facilities, has helped thousands of trainers and coaches during the setup of their training facilities. These books and DVDs are available through Perform Better.

My introduction to Michael was through his Functional Training for Sports book, a gift in 2004 from my friend Byron Chandler, who knew chronic pain was starting to get the best of me. I read the book, but alas, I was not yet ready to understand what his training philosophy had to offer. I thought it was a good book with interesting ideas… for coaches and athletes, not for me.

Fast forward a couple of years when I began to get a clue; I re-read FTS, and went to work on the program. That training began a learning process that shaped my physical training and learning for the past several years. Fast forward again, as Michael and I began occasional email conversations, which led to our discussion earlier this summer to a project that became the new book, Advances in Functional Training.

It’s been an enormously busy summer and fall for him; I hope he’s taking a short break between projects, but I’d be willing to take a bet he’s got something simmering already. Michael lives with his wife and two children near Boston, and can be reached for article or lecture inquiries at his MBSC facility via his website, bodybyboyle.com.

Dr. Tyler has lectured around the country on subjects such as diversified diagnostic procedures, nutrition, homeopathy, herbal medicine and various alternative treatment modalities. He is currently a member of the California Chiropractic Association and serves on the California Chiropractic licensing board.

Dick was an actor for twenty-six years, during which time he starred on Broadway and later in a television series, winning numerous acting awards. Dave and I occasionally visit Dick and his wife, Penny, and on one such visit we spent a few hours in his chiropractic clinic, where Dick checked Dave over, and I snooped around the office. The halls are covered with old images of Dick, the young Dickie Tyler being awarded this or that, and one enlargement of a rave describing how Dick carried the show, a real beauty of a New Yorker review. There’s even a Norman Rockwell painting, the image of the youngster Dick very clearly the model.

His abiding love of strength and well-developed muscles led him to writing for Joe Weider in the magazine Muscle Builder, and those finances put him through chiropractic college. College during the day, haunting the local gyms at night, from Vince’s over to Joe Gold’s, and on the weekends out to the Weider office or Vasquez Rocks for article photo shoots with Artie Zeller, Russ Warner and the bodybuilding heroes who were their subjects. Those stories from 1965-71 became the book, West Coast Bodybuilding Scene, which in the maturing fans brought those long-ago memories to light, and introduced a new generation to the most agreeable Dick Tyler.

Just the writing of that sentence puts me in mind of what a pleasure it is to be around Dick, and what a joy it was to publish that book.

It all began so quietly. The men started to assemble in the cool of the evening. The sun set over the horizon of the Pacific and the soft blue of the evening was beginning to accept the blackness of night. An ocean breeze drifted across the sands of the beach and wound through the crooked little streets of the city. The lights in the homes and apartments flicked on as the windows of the hippies’ pads glowed with crazy hues of blue or red bulbs and the sounds of hard rock music fought those of Lawrence Welk. It was night in the city of Venice. Still they came. First there was Zane. He quietly nodded to Zabo, who was sitting behind the desk, and went upstairs to the dressing room. Soon Franco and the current Mr. Belgium, Serge Jacobs, arrived.

Draper was next, followed by Eddie Giuliani and Mike Katz. After a few minutes, Don Peters came in and within seconds, Arnold arrived. Gold’s Gym was now busting with championship lumps. Already at work was Ken Waller, who is one of the most massive bodybuilders of all time. The cannon was loaded and was ready to explode.

You see what I mean?

Click here to read the rest of that excerpt from West Coast Bodybuilding Scene.

You can read his thoughts about the current state of chiropractic medicine, and read an excerpt from Alternative Chiropractic by visiting alternativechiropracticbook.com.

Stella is a bodybuilding enthusiast whose fitness adventures began far from the dumbbell rack: She started walking in her early efforts to shed 50 pounds. Walking led to recreational running and eventually she completed a marathon, raising money for a leukemia patient in the Vancouver International, 2000. Along the way, she grabbed a barbell, learned how to squat, press and curl, and embarked on a lifelong love affair with muscle and iron.

At one point in her search for training answers she happened upon our IronOnline forum; it must have been 2001, because when we first met in person, at our Las Vegas IronOnline gathering in the fall of 2002, we were well on our way toward publication of her book, Stella’s Kitchen. I vividly remember sneaking her away from a crowd of friends to show her a few sample covers for her impression. Tears in her eyes answered my question: Yes, she was happy with it.

That book sold out its first print run and is well into its second. The readers like the healthy ingredients, they like the simplicity of the cooking, and they like the detailed macronutrient breakdown of the tasty results.

Stella continued to be a mainstay in the forum as my forum co-moderator, Bill Keyes, embarked on a coaching mission to teach her to squat big. What a success that was, all of the women and many of the guys watching her climb well past their top squat numbers on her way to a 330 PR. In fact, you can read the journal and even follow along on the six-week training program if you’d like; here’s the link to Stella’s Adventures in Squatting.

She contributes cooking and fitness material to various exercise and food magazines and websites, and she excels in teaching others the skills of healthy food preparation. Stella’s healthy cooking website can be found at stellaskitchen.com, where she also puts out a free monthly newsletter. She is available for interview by phone or email. Please contact her via email at stella@stellaskitchen.com to arrange an appointment.